JavaWorks Coffee Company and ICM Consulting Band Together to Increase Retail Growth

The JavaWorks Coffee Company will work with ICM Consulting to expand online and retail growth for the purpose of boosting sales and increasing revenue, particularly in retail stores. 

Toronto, ON (March 5, 2015) – JavaWorks Coffee Company, a well-known coffee roaster in Canada, has chosen ICM Consulting & Media to assist them in expanding their presence and growth in the marketplace, both in their retail stores and through their website. 

JavaWorks chose ICM Consulting for its familiarity with the Canadian ecommerce industry and overall technical experience. JavaWorks believes that this experience will help them boost their revenue and brand recognition in nationwide retail locations as well as online. Currently, JavaWorks is a coffee supplier that offers coffees, teas, and related supplies to cafes and restaurants via its retail stores and website. The company anticipates that ICM will help them boost their brand recognition in Canada and around the world. 

ICM's focal point was the JavaWorks website, which they revamped to provide full service to customers. Now, when customers visit Javaworks.ca, they can order gourmet coffees, premium teas, smoothie mixes, flavoured syrups, and more with just a few clicks. The enhanced customer experience leads to higher conversion rates, allowing the company to blossom as it delivers premium products all across Canada. 

ICM chose Magneto as the platform for JavaWorks' new site, claiming that its ability to optimize conversion, segment customers, and grow alongside the company were favorable in this case. The new site is incredibly responsive and intuitive, which allows functionality on smartphones and tablets as well as computers. Phones and tablets make up a vast percentage of the devices used for search queries among the Canadian public, so the new mobile-optimized website has become a vital part of JavaWorks' success.

Lawrence Farbman, the Vice President of Ecommerce Strategy at ICM, says, "During the website and platform development stages, it became clear to all parties that having a responsive website was crucial. With more and more searches being done on mobile every day, JavaWorks understood that their new website design must look great and be fully functional on phones and tablets in addition to PCs."

The new focus of JavaWorks' website is ecommerce since this method is perfect for growing brand recognition, which is already solid, across the globe. The tactics and technology used by ICM give JavaWorks an advantage in terms of marketing capabilities and customer service features, such as integration with CanadaPost and automatic email responses. This means that customers can order and receive their products much easier than before, making JavaWorks more appealing to the public.

ICM and JavaWorks look forward to the future of their partnership and the anticipated brand growth fueled by both companies' focus on ecommerce. 

About JavaWorks

JavaWorks is a family-based Artisan coffee company in business since 1968. They roast only high quality coffee beans from around the world for specialty cafes, fine restaurants, and other centers for hospitality across Canada. Through their website, they sell coffees in Homesense and Winners locations both through retail outlets and online. The site is available at Javaworks.ca. 

About ICM

ICM Consulting & Media has specialized in internet marketing solutions focused on their clients' revenue and ROI for more than 14 years. They offer marketing strategies, website development, social media solutions, email marketing, search engine optimization, reputation management, and more as part of their full service digital marketing solutions. For more information, please visit ICMConsulting.com. 

Contact Information

Lawrence Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON  M3J 2V5

1.416.665.2109 ext. 247
lawrence@icmconsulting.com

ICM Media's Content Marketing Strategies Help Burnetie Shoes Increase Canadian Market Reach by 40%

A partnership between ICM Media and Burnetie Shoes utilizes SEO, content marketing, and ecommerce strategies to reach out to a larger Canadian audience. 

Toronto, ON (April 1, 2015) – A partnership between Burnetie Shoes, an international brand known for responsible, eco-friendly shoes, and ICM Consulting & Media, successfully increased Burnetie's market reach. The partnership focused on Burnetie's ecommerce, web design, and marketing needs.

According to a spokesperson from Burnetie, and the Vice President of Ecommerce Strategy at ICM, Burnetie ultimately chose ICM due to its partnership and strategy approach. 

"Burnetie was looking to work alongside an agency that would understand its mission, goals, and values," said Farbman. "They were drawn to the partnership approach that ICM provides as it relates to ecommerce and marketing. Our two companies working together was a perfect fit."

At first, ICM turned its focus to Burnetie's website, optimizing it for SEO. They also created a more user-friendly, responsive website that works well cross-platform, including smartphones, computers, and tablets. They also focused on web design, marketing strategies, and ecommerce. 

Then, ICM worked to create an ecommerce marketing strategy, including SEO, which would thrust Burnetie into the spotlight among its target audience. Now, Burnetie is in a position to attract more consumers across Canada and increase its overall share of the market. 

The largest effort between the two companies is content marketing. They worked together to seamlessly integrate search engine optimization into the website and its included content, and they geared this content toward Burnetie's desired audience. As a result, 40% more Canadian consumers view the Burnetie brand. This alone signifies outstanding growth in the industry and the sheer strength of the partnership between Burnetie and ICM. 

"By effectively targeting our marketing plans, we've seen huge growth in Burnetie's reach. Our ongoing partnership will continue to push Burnetie's brand further and promote the company to a wider audience," says Farbman. 

About Burnetie Shoes

Burnetie Shoes is the creator of environmentally friendly, fashionable, high quality footwear. They strive to benefit not only the environment and their customers, but also the men and women who produce the shoes. They are set apart from their global competitors with zero-waste factories and their dedication to their workers, their customers, and the Earth. 

Website

http://www.burnetie.ca

About ICM Consulting and Media

ICM Consulting and Media has more than 14 years of experience in various aspects of marketing, ecommerce, website development, search engine optimization, social media solutions, reputation management, and more. The marketing giant works with companies across the globe to improve brand recognition and online presence with its full-service digital marketing strategies. 

The ICM Group of Companies

www.onecoremedia.comhttps://onecoremedia.com
www.seologist.com

For more information about ICM Consulting & Media, please visit www.icmconsulting.com. 

Contact:

Lawrence Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON  M3J 2V5

1.416.665.2109 ext. 247
lawrence@icmconsulting.com