Build your own case of handpicked Ontario
wines with a revolutionary new tool designed by WineOnline and Powered by ICM
Consulting
WineOnline, the premier online wine shop in
Ontario, has launched a revolutionary new website user experience and a great
new tool that lets customers create their own six-pack of wine from some of
Ontario’s leading wineries.
Ontario law states that wine can only be sold,
purchased and shipped in its original case. This has made it incredibly
difficult for customers to buy more than one type of wine at a time. The “Mix A
Six” Program from WineOnline changes this, allowing customers the unique
opportunity to create custom cases of six bottles from some of the best
wineries in Ontario.
It’s the perfect way to sample some of the
great wines that Ontario has to offer.
This ground-breaking program is possible thanks
to a flexible ecommerce platform and a great website design created by ICM
Consulting.
“I was impressed with ICM Consulting and their
expertise with best of breed ecommerce platform technologies,” said Aaron Bick,
Founder and CEO at WineOnline.ca. “We have a big opportunity to generate
incremental sales and these guys are able help us achieve our goals.”
The “Mix A Six” technology and program allows
the customer to quickly find their favourites wines, add them to a mixed box of
six and have them shipped right to their home. It’s never been easier to buy
wine online and this program is possible thanks to ICM Consulting.
“We worked with the team at WineOnline to
develop some really great ways to not just sell wine, but also to reward loyal
customers for their business,” said Lawrence Farbman, VP Ecommerce Strategy at
ICM Consulting.
In addition to the new website look and the
work on the “Mix A Six” program, ICM also incorporated a unique loyalty program
into the WineOnline website where customers can earn WineOnline Loyalty Points
by making purchases on the site. These points can then be redeemed for
WineOnline Accessories such as beautiful stemware, helpful carrying cases,
high-quality corkscrews and more.
"Lawrence and his team of ecommerce &
marketing ninjas delivered a brand new experience for our customers with really
cool features that make it even simpler to buy wine online and also help us
stay in contact with our loyal customers,” said Bick. “What I liked about these
guys was that they went in with a marketing mind and focused on conversion tactics
and user experience and wrapped it all up with the latest and greatest platform
tech by Magento."
The new WineOnline website also features a
Canada Post / Life Experiences gift card integration, making it easier and more
convenient than ever for customers to give their loved ones the gift of a
unique wine experience of WineOnline, allowing anyone to purchase a gift card
at their local Canada Post / Shopper's Drug Mart or purchase a gift card
online.
With a 33% month-over-month growth in organic
traffic and overall website conversion attributed by a new website experience
and ecommerce platform powered by Magento, WineOnline hopes to continue its
growth and expansion by providing an unmatched shopping experience for wine
lovers and, in time, become a truly national online wine shopping destination.
About
WineOnline
Founded in 2004, WineOnline has a goal of
making quality wines more accessible to wine lovers. The company focuses on
making high quality wines that are not otherwise retailed in Ontario accessible
to members of the general public from the comfort of their own homes. The
company’s website makes it easy to find wines, read reviews and order wines for
delivery right to a customer’s door. WineOnline can be found at WineOnline.ca.
About
ICM Consulting & Media
For more than 14 years, ICM Consulting
& Media has delivered internet marketing solutions that focus on the
client’s bottom line. ICM is a full-service digital marketing agency, offering
website development, marketing strategy, social media solutions, search engine
optimization, reputation management, email marketing and more to companies of
all types and sizes. The company can be found online at ICMconsulting.com.
For
more information, please contact:
Lawrence
Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON M3J 2V5
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON M3J 2V5
