The
JavaWorks Coffee Company will work with ICM Consulting to expand online and
retail growth for the purpose of boosting sales and increasing revenue,
particularly in retail stores.
Toronto,
ON (March 5, 2015) – JavaWorks Coffee Company, a
well-known coffee roaster in Canada, has chosen ICM Consulting & Media to
assist them in expanding their presence and growth in the marketplace, both in
their retail stores and through their website.
JavaWorks chose ICM Consulting for its
familiarity with the Canadian ecommerce industry and overall technical
experience. JavaWorks believes that this experience will help them boost their
revenue and brand recognition in nationwide retail locations as well as online.
Currently, JavaWorks is a coffee supplier that offers coffees, teas, and
related supplies to cafes and restaurants via its retail stores and website.
The company anticipates that ICM will help them boost their brand recognition
in Canada and around the world.
ICM's focal point was the JavaWorks
website, which they revamped to provide full service to customers. Now, when
customers visit Javaworks.ca, they can order gourmet coffees, premium teas,
smoothie mixes, flavoured syrups, and more with just a few clicks. The enhanced
customer experience leads to higher conversion rates, allowing the company to
blossom as it delivers premium products all across Canada.
ICM chose Magneto as the platform for
JavaWorks' new site, claiming that its ability to optimize conversion, segment
customers, and grow alongside the company were favorable in this case. The new
site is incredibly responsive and intuitive, which allows functionality on
smartphones and tablets as well as computers. Phones and tablets make up a vast
percentage of the devices used for search queries among the Canadian public, so
the new mobile-optimized website has become a vital part of JavaWorks' success.
Lawrence Farbman, the Vice President of
Ecommerce Strategy at ICM, says, "During the website and platform
development stages, it became clear to all parties that having a responsive
website was crucial. With more and more searches being done on mobile every
day, JavaWorks understood that their new website design must look great and be
fully functional on phones and tablets in addition to PCs."
The new focus of JavaWorks' website is
ecommerce since this method is perfect for growing brand recognition, which is
already solid, across the globe. The tactics and technology used by ICM give
JavaWorks an advantage in terms of marketing capabilities and customer service
features, such as integration with CanadaPost and automatic email responses.
This means that customers can order and receive their products much easier than
before, making JavaWorks more appealing to the public.
ICM and JavaWorks look forward to the future
of their partnership and the anticipated brand growth fueled by both companies'
focus on ecommerce.
About
JavaWorks
JavaWorks is a family-based Artisan coffee
company in business since 1968. They roast only high quality coffee beans from
around the world for specialty cafes, fine restaurants, and other centers for
hospitality across Canada. Through their website, they sell coffees in
Homesense and Winners locations both through retail outlets and online. The
site is available at Javaworks.ca.
About
ICM
ICM Consulting & Media has specialized
in internet marketing solutions focused on their clients' revenue and ROI for
more than 14 years. They offer marketing strategies, website development,
social media solutions, email marketing, search engine optimization, reputation
management, and more as part of their full service digital marketing solutions.
For more information, please visit ICMConsulting.com.
Contact
Information
Lawrence
Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON M3J 2V5
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON M3J 2V5
1.416.665.2109
ext. 247
lawrence@icmconsulting.com
lawrence@icmconsulting.com
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