Friday, November 27, 2015 Teams Up with ICM Consulting to re-platform and build a superior user experience

Build your own case of handpicked Ontario wines with a revolutionary new tool designed by WineOnline and Powered by ICM Consulting

WineOnline, the premier online wine shop in Ontario, has launched a revolutionary new website user experience and a great new tool that lets customers create their own six-pack of wine from some of Ontario’s leading wineries. 

Ontario law states that wine can only be sold, purchased and shipped in its original case. This has made it incredibly difficult for customers to buy more than one type of wine at a time. The “Mix A Six” Program from WineOnline changes this, allowing customers the unique opportunity to create custom cases of six bottles from some of the best wineries in Ontario.

It’s the perfect way to sample some of the great wines that Ontario has to offer.
This ground-breaking program is possible thanks to a flexible ecommerce platform and a great website design created by ICM Consulting.

“I was impressed with ICM Consulting and their expertise with best of breed ecommerce platform technologies,” said Aaron Bick, Founder and CEO at “We have a big opportunity to generate incremental sales and these guys are able help us achieve our goals.” 

The “Mix A Six” technology and program allows the customer to quickly find their favourites wines, add them to a mixed box of six and have them shipped right to their home. It’s never been easier to buy wine online and this program is possible thanks to ICM Consulting.

“We worked with the team at WineOnline to develop some really great ways to not just sell wine, but also to reward loyal customers for their business,” said Lawrence Farbman, VP Ecommerce Strategy at ICM Consulting.

In addition to the new website look and the work on the “Mix A Six” program, ICM also incorporated a unique loyalty program into the WineOnline website where customers can earn WineOnline Loyalty Points by making purchases on the site. These points can then be redeemed for WineOnline Accessories such as beautiful stemware, helpful carrying cases, high-quality corkscrews and more.

"Lawrence and his team of ecommerce & marketing ninjas delivered a brand new experience for our customers with really cool features that make it even simpler to buy wine online and also help us stay in contact with our loyal customers,” said Bick. “What I liked about these guys was that they went in with a marketing mind and focused on conversion tactics and user experience and wrapped it all up with the latest and greatest platform tech by Magento."

The new WineOnline website also features a Canada Post / Life Experiences gift card integration, making it easier and more convenient than ever for customers to give their loved ones the gift of a unique wine experience of WineOnline, allowing anyone to purchase a gift card at their local Canada Post / Shopper's Drug Mart or purchase a gift card online.

With a 33% month-over-month growth in organic traffic and overall website conversion attributed by a new website experience and ecommerce platform powered by Magento, WineOnline hopes to continue its growth and expansion by providing an unmatched shopping experience for wine lovers and, in time, become a truly national online wine shopping destination.

About WineOnline
Founded in 2004, WineOnline has a goal of making quality wines more accessible to wine lovers. The company focuses on making high quality wines that are not otherwise retailed in Ontario accessible to members of the general public from the comfort of their own homes. The company’s website makes it easy to find wines, read reviews and order wines for delivery right to a customer’s door. WineOnline can be found at

About ICM Consulting & Media
For more than 14 years, ICM Consulting & Media has delivered internet marketing solutions that focus on the client’s bottom line. ICM is a full-service digital marketing agency, offering website development, marketing strategy, social media solutions, search engine optimization, reputation management, email marketing and more to companies of all types and sizes. The company can be found online at

For more information, please contact:
Lawrence Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON  M3J 2V5
1.416.665.2109 ext. 247


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