Saturday, May 9, 2015

JavaWorks Coffee Company and ICM Consulting Band Together to Increase Retail Growth

The JavaWorks Coffee Company will work with ICM Consulting to expand online and retail growth for the purpose of boosting sales and increasing revenue, particularly in retail stores. 

Toronto, ON (March 5, 2015) – JavaWorks Coffee Company, a well-known coffee roaster in Canada, has chosen ICM Consulting & Media to assist them in expanding their presence and growth in the marketplace, both in their retail stores and through their website. 

JavaWorks chose ICM Consulting for its familiarity with the Canadian ecommerce industry and overall technical experience. JavaWorks believes that this experience will help them boost their revenue and brand recognition in nationwide retail locations as well as online. Currently, JavaWorks is a coffee supplier that offers coffees, teas, and related supplies to cafes and restaurants via its retail stores and website. The company anticipates that ICM will help them boost their brand recognition in Canada and around the world. 

ICM's focal point was the JavaWorks website, which they revamped to provide full service to customers. Now, when customers visit, they can order gourmet coffees, premium teas, smoothie mixes, flavoured syrups, and more with just a few clicks. The enhanced customer experience leads to higher conversion rates, allowing the company to blossom as it delivers premium products all across Canada. 

ICM chose Magneto as the platform for JavaWorks' new site, claiming that its ability to optimize conversion, segment customers, and grow alongside the company were favorable in this case. The new site is incredibly responsive and intuitive, which allows functionality on smartphones and tablets as well as computers. Phones and tablets make up a vast percentage of the devices used for search queries among the Canadian public, so the new mobile-optimized website has become a vital part of JavaWorks' success.
Lawrence Farbman, the Vice President of Ecommerce Strategy at ICM, says, "During the website and platform development stages, it became clear to all parties that having a responsive website was crucial. With more and more searches being done on mobile every day, JavaWorks understood that their new website design must look great and be fully functional on phones and tablets in addition to PCs."

The new focus of JavaWorks' website is ecommerce since this method is perfect for growing brand recognition, which is already solid, across the globe. The tactics and technology used by ICM give JavaWorks an advantage in terms of marketing capabilities and customer service features, such as integration with CanadaPost and automatic email responses. This means that customers can order and receive their products much easier than before, making JavaWorks more appealing to the public.
ICM and JavaWorks look forward to the future of their partnership and the anticipated brand growth fueled by both companies' focus on ecommerce. 

About JavaWorks
JavaWorks is a family-based Artisan coffee company in business since 1968. They roast only high quality coffee beans from around the world for specialty cafes, fine restaurants, and other centers for hospitality across Canada. Through their website, they sell coffees in Homesense and Winners locations both through retail outlets and online. The site is available at

About ICM
ICM Consulting & Media has specialized in internet marketing solutions focused on their clients' revenue and ROI for more than 14 years. They offer marketing strategies, website development, social media solutions, email marketing, search engine optimization, reputation management, and more as part of their full service digital marketing solutions. For more information, please visit

Contact Information
Lawrence Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON  M3J 2V5
1.416.665.2109 ext. 247

No comments:

Post a Comment