Friday, May 8, 2015

ICM Media's Content Marketing Strategies Help Burnetie Shoes Increase Canadian Market Reach by 40%



A partnership between ICM Media and Burnetie Shoes utilizes SEO, content marketing, and ecommerce strategies to reach out to a larger Canadian audience. 

Toronto, ON (April 1, 2015) – A partnership between Burnetie Shoes, an international brand known for responsible, eco-friendly shoes, and ICM Consulting & Media, successfully increased Burnetie's market reach. The partnership focused on Burnetie's ecommerce, web design, and marketing needs.
According to a spokesperson from Burnetie, and the Vice President of Ecommerce Strategy at ICM, Burnetie ultimately chose ICM due to its partnership and strategy approach. 

"Burnetie was looking to work alongside an agency that would understand its mission, goals, and values," said Farbman. "They were drawn to the partnership approach that ICM provides as it relates to ecommerce and marketing. Our two companies working together was a perfect fit."

At first, ICM turned its focus to Burnetie's website, optimizing it for SEO. They also created a more user-friendly, responsive website that works well cross-platform, including smartphones, computers, and tablets. They also focused on web design, marketing strategies, and ecommerce. 

Then, ICM worked to create an ecommerce marketing strategy, including SEO, which would thrust Burnetie into the spotlight among its target audience. Now, Burnetie is in a position to attract more consumers across Canada and increase its overall share of the market. 

The largest effort between the two companies is content marketing. They worked together to seamlessly integrate search engine optimization into the website and its included content, and they geared this content toward Burnetie's desired audience. As a result, 40% more Canadian consumers view the Burnetie brand. This alone signifies outstanding growth in the industry and the sheer strength of the partnership between Burnetie and ICM. 

"By effectively targeting our marketing plans, we've seen huge growth in Burnetie's reach. Our ongoing partnership will continue to push Burnetie's brand further and promote the company to a wider audience," says Farbman. 

About Burnetie Shoes
Burnetie Shoes is the creator of environmentally friendly, fashionable, high quality footwear. They strive to benefit not only the environment and their customers, but also the men and women who produce the shoes. They are set apart from their global competitors with zero-waste factories and their dedication to their workers, their customers, and the Earth. 

Website

About ICM Consulting and Media
ICM Consulting and Media has more than 14 years of experience in various aspects of marketing, ecommerce, website development, search engine optimization, social media solutions, reputation management, and more. The marketing giant works with companies across the globe to improve brand recognition and online presence with its full-service digital marketing strategies. 

The ICM Group of Companies

For more information about ICM Consulting & Media, please visit www.icmconsulting.com

Contact:
Lawrence Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON  M3J 2V5
1.416.665.2109 ext. 247
lawrence@icmconsulting.com

3 comments:

  1. Good day,

    Would you, please remove links to Seologist.com from your webpage http://icmconsulting.blogspot.com/2015/05/icm-medias-content-marketing-strategies.html

    Kindly appreciate your cooperation.
    Look forward to hearing from you!

    Regards,
    Aleksandra R.

    ReplyDelete
  2. Good day,

    Would you, please remove links to Seologist.com from your webpage http://icmconsulting.blogspot.com/2015/05/icm-medias-content-marketing-strategies.html

    Kindly appreciate your cooperation.
    Look forward to hearing from you!

    Regards,
    Aleksandra R.

    ReplyDelete
  3. Hi,
    I am a beginner and i really thankful to you, log is helpful for me Looking forward to more, Professional SEO Services

    ReplyDelete