A
partnership between ICM Media and Burnetie Shoes utilizes SEO, content
marketing, and ecommerce strategies to reach out to a larger Canadian audience.
Toronto,
ON (April 1, 2015) – A partnership between Burnetie
Shoes, an international brand known for responsible, eco-friendly shoes, and
ICM Consulting & Media, successfully increased Burnetie's market reach. The
partnership focused on Burnetie's ecommerce, web design, and marketing needs.
According to a spokesperson from Burnetie,
and the Vice President of Ecommerce Strategy at ICM, Burnetie ultimately chose
ICM due to its partnership and strategy approach.
"Burnetie was looking to work
alongside an agency that would understand its mission, goals, and values,"
said Farbman. "They were drawn to the partnership approach that ICM
provides as it relates to ecommerce and marketing. Our two companies working
together was a perfect fit."
At first, ICM turned its focus to
Burnetie's website, optimizing it for SEO. They also created a more
user-friendly, responsive website that works well cross-platform, including
smartphones, computers, and tablets. They also focused on web design, marketing
strategies, and ecommerce.
Then, ICM worked to create an ecommerce
marketing strategy, including SEO, which would thrust Burnetie into the
spotlight among its target audience. Now, Burnetie is in a position to attract
more consumers across Canada and increase its overall share of the market.
The largest effort between the two
companies is content marketing. They worked together to seamlessly integrate
search engine optimization into the website and its included content, and they
geared this content toward Burnetie's desired audience. As a result, 40% more
Canadian consumers view the Burnetie brand. This alone signifies outstanding
growth in the industry and the sheer strength of the partnership between
Burnetie and ICM.
"By effectively targeting our
marketing plans, we've seen huge growth in Burnetie's reach. Our ongoing
partnership will continue to push Burnetie's brand further and promote the
company to a wider audience," says Farbman.
About
Burnetie Shoes
Burnetie Shoes is the creator of
environmentally friendly, fashionable, high quality footwear. They strive to
benefit not only the environment and their customers, but also the men and
women who produce the shoes. They are set apart from their global competitors
with zero-waste factories and their dedication to their workers, their
customers, and the Earth.
Website
About
ICM Consulting and Media
ICM Consulting and Media has more than 14
years of experience in various aspects of marketing, ecommerce, website
development, search engine optimization, social media solutions, reputation
management, and more. The marketing giant works with companies across the globe
to improve brand recognition and online presence with its full-service digital
marketing strategies.
The
ICM Group of Companies
For more information about ICM Consulting
& Media, please visit www.icmconsulting.com.
Contact:
Lawrence Farbman
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON M3J 2V5
VP Ecommerce Strategy
ICM Consulting Corp.
1000 Finch Ave West, Suite 222
Toronto, ON M3J 2V5
1.416.665.2109 ext. 247
lawrence@icmconsulting.com
lawrence@icmconsulting.com
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